When Apple comes to mind, most people relate their products to great advertising. In New York City this fact can be seen every day with their huge iPad billboards towering overhead and subway posters. Their commercials are also quite striking with a catchy song and visuals depicting their products at work. In todays era, advertising is an intricate part of any new product’s lifecycle. An introduction to a new product during highly watched shows and sports matches can boost sales tenfold nowadays. Apple is no stranger to advertising and have had some of the best campaigns in history.
The 1984 Superbowl aired, what is considered, the best commercial ever made. It is called “1984″ and adheres to the concept of the book and movie 1984 (it poked fun at the lack of variety in pc’s and showed off the Macintosh computer). Ridley Scott directed this commercial and many consider it to be a classic. This year’s Superbowl came and anything Apple related was nowhere to be seen. We aren’t getting nervous yet, but as the product cycle for many Apple products is passing (iPad), only questions are arising to what is next. Samsung managed to buy Superbowl advertising space and continued with their campaign that pokes fun at Apple fanboys/girls while they wait in line for what seems to be a new iPhone.
New Apple products, including a new iPad, should be announced very soon (past launches for products have shown to be around February/March.