Social media often suffers from a low return on investment, even if it’s just time that you’re investing. On most content management systems like WordPress, you can schedule posts well in advance and have them go live automatically, which is an efficient use of your time. But it takes a lot more effort to remember to promote […]
Tag Archives: Publish or Perish
26
Mar
Mar
If social media sites—and Facebook and Twitter in particular—are a part of your content marketing strategy, you’ll want to stay abreast of some recent changes. Facebook Earlier this year, Facebook announced that it would be making changes to the algorithm that chooses what posts appear in users’ News Feed “so people have more opportunities to […]
22
Sep
Sep
You’re not a publisher, but when it comes to content marketing, you should still try to think like one. And publishers love breaking news because everyone is interested. In our world, that’s happening right now, with Apple’s announcements last week and this week’s releases of iOS 11, watchOS 4, and tvOS 11, along with the […]
16
Aug
Aug
If you include social media in your content marketing strategy, there are three things to keep in mind. You want to plan how often you’ll post, at what time of day you’ll post, and how long your posts will be. If you’re being truly social—posting pictures of your kids or your latest vacation—you don’t care […]
16
Aug
Aug
When it comes to developing a content marketing strategy, you need a blog as a foundation and an email newsletter as your primary method of outreach to current and potential clients. But what about social media: Twitter, Facebook, LinkedIn, Instagram? I won’t lie. I think social media is largely a waste of time. From a […]
13
Jul
Jul
Want to hear more about where the TidBITS Content Network came from and what it provides to Apple consultants, resellers, and other professionals? I was jazzed to be interviewed about the TidBITS Content Network on a recent Command Control Power podcast, hosted by three Apple Consultants Network members: Joe Saponare of PsiMac, Sam Valencia of HCS […]