Social media often suffers from a low return on investment, even if it’s just time that you’re investing. On most content management systems like WordPress, you can schedule posts well in advance and have them go live automatically, which is an efficient use of your time. But it takes a lot more effort to remember to promote […]
Tag Archives: social media
26
Mar
Mar
If social media sites—and Facebook and Twitter in particular—are a part of your content marketing strategy, you’ll want to stay abreast of some recent changes. Facebook Earlier this year, Facebook announced that it would be making changes to the algorithm that chooses what posts appear in users’ News Feed “so people have more opportunities to […]
16
Aug
Aug
If you include social media in your content marketing strategy, there are three things to keep in mind. You want to plan how often you’ll post, at what time of day you’ll post, and how long your posts will be. If you’re being truly social—posting pictures of your kids or your latest vacation—you don’t care […]
16
Aug
Aug
When it comes to developing a content marketing strategy, you need a blog as a foundation and an email newsletter as your primary method of outreach to current and potential clients. But what about social media: Twitter, Facebook, LinkedIn, Instagram? I won’t lie. I think social media is largely a waste of time. From a […]